How to include Gen-Z in your Corporate Event

Planning a Gen-Z corporate event is no longer optional—it’s essential. With Gen-Z entering the workforce in full force, companies must rethink their approach to corporate events. From digital engagement to values-driven programming, a successful Gen-Z corporate event must reflect their expectations and energy. That’s where experts like Lola Ribas Events step in to make it unforgettable.

Contents

1. Why Gen-Z Matters in Corporate Events

2. Key Elements of a Gen-Z Corporate Event

3. Best Practices: Technology, Values & Design

4. Gen-Z vs. Millennials in Corporate Events

5. Plan Your Gen-Z Corporate Event with Lola Ribas Event

Why Gen-Z Matters in Corporate Events

A Gen-Z corporate event is not your average networking mixer or company retreat. Gen-Z brings new demands to the table—authenticity, inclusivity, and tech-forward engagement. If you want your event to connect, you’ll need to adapt.

• Personalization is everything

• Social media isn’t an afterthought

• Purpose over profit

Personalization Is Everything

Gen-Z craves individuality. Your Gen-Z corporate event should offer customized experiences—from interactive breakout rooms to the perfect merchandising. Cookie-cutter formats? Not welcome.

Social Media Isn’t an Afterthought

For a Gen-Z corporate event to succeed, it must be Instagrammable and TikTok-ready. Think bold visuals, interactive tech, and hashtags they’ll actually use.

Purpose Over Profit

Gen-Z won’t buy in unless your Gen-Z corporate event shows real values—sustainability, social impact, and inclusion should be at the core of your event plan.

Best Practices: Technology, Values & Design

Creating a successful Gen-Z corporate event means being fluent in their language—both digitally and emotionally. High-end visuals, AR/VR elements, and sustainable materials are just the beginning.

Lola Ribas Events brings years of experience crafting events that strike the perfect balance between innovation and meaning. From app-based engagement to conscious catering, your Gen-Z corporate event will reflect what really matters.

START PLANNING

Gen-Z vs. Millennials in Corporate Events

Feature/Focus	Gen-Z Corporate Event	Millennial Corporate Event
Tech Expectation	Real-time, immersive	Streamlined, mobile-first
Engagement Style	Authentic, interactive	Social, collaborative
Brand Loyalty Drivers	Ethics & transparency	Convenience & experience
Preferred Format	Short, dynamic	Structured, informal
Social Media Usage	TikTok, Instagram	Instagram, LinkedIn

The Gen-Z corporate event is faster, more immersive, and more values-focused than anything that came before. While millennials value balance and experience, Gen-Z wants expression and action.

A Similar But Different Angle: Hybrid Events for a Multigenerational Audience

While a Gen-Z corporate event should lead the charge with innovation, it’s still possible to include older generations by designing hybrid experiences. From in-person interactions for Gen-X to virtual reality zones for Gen-Z, the right planning team—like Lola Ribas Events—can craft events that connect across generations.

Plan Your Gen-Z Corporate Event with Lola Ribas Events

A successful Gen-Z corporate event doesn’t just happen—it’s built with intention, creativity, and deep understanding. Lola Ribas Events specializes in bespoke experiences that speak to Gen-Z’s unique mindset and lifestyle.

From eco-friendly event design to social storytelling that extends your brand reach, In her planning proces, Lola Ribas ensures your Gen-Z corporate event is more than just another date on the calendar—it’s an experience they’ll talk about for years.

BOOK A CALL