How to Plan the Perfect Corporate Roadshow in Spain: A Real Case Study
- eventos6043
- hace 3 días
- 3 Min. de lectura
Planning a Corporate Roadshow in Spain involves more than booking venues and printing brochures — it’s about connecting your brand to your audience in a meaningful and logistically seamless way. In this blog, we share the behind-the-scenes of the Teka roadshow, organised by Lola Ribas, across five major Spanish cities in June 2025. A real case study to understand what it takes to create the perfect Corporate Roadshow in Spain.
Why Spain is the Perfect Country for Your Roadshow
Spain is one of the most attractive countries in Europe to host a Corporate Roadshow in Spain. Here’s why:
Excellent transport connections — make it easy to move between cities quickly and efficiently.
Modern infrastructure — ensures reliable logistics and venue readiness.
Vibrant culture — adds meaning and memorability to every stop.
Madrid and Barcelona — ideal for high-level networking and media visibility.
Valencia, Bilbao and Seville — perfect for building strong relationships with regional suppliers.
Diverse settings — help tailor each stop to a specific brand goal: exposure, connection, or experience.
A Real Case Study: Teka’s 2025 Roadshow
In June 2025, the international brand Teka launched a national Corporate Roadshow in Spain to present its latest product innovations, announce its acquisition by Midea, and outline its expansion goals. The goal was not only to showcase the new direction of the company, but also to connect directly with regional suppliers and partners.
The corporate roadshow in Spain visited five key cities: Bilbao, Barcelona, Madrid, Seville and Valencia, adapting each stop to its audience. Every event was part of a coherent strategy with a shared narrative, design and experience — ensuring brand consistency while offering local relevance.
Key Highlights of the Teka Roadshow
5 major Spanish cities in 1 month: Bilbao, Barcelona, Madrid, Seville and Valencia
Objective: Announce new products, the Midea acquisition, and connect with local suppliers
Aesthetic and logistical coherence across all stops
Strategic partner involvement: Lola Ribas (production & logistics), Tropart (design)
How Lola Ribas Made It Happen
Lola Ribas played a central role in bringing the Corporate Roadshow in Spain to life, coordinating every step of the logistics and production process. While the visual design was developed by Tropart, it was Lola's team who ensured consistency and precision across all cities.
Managing venue scouting, supplier negotiation, transport coordination and onsite setup, Lola Ribas acted as the anchor between all parties involved. Her team travelled to each location, adapting quickly to challenges on the ground and maintaining cohesion throughout the month-long Corporate Roadshow in Spain.
This ability to connect all the dots — from early planning to final execution — was key to the success of the corporate roadshow in Spain. The result: events that ran smoothly, with a shared atmosphere and message, regardless of the city.
Did You Know?
Roadshows are one of the most effective ways to combine product visibility with direct supplier engagement. In Spain, they also allow brands to showcase their identity in culturally rich, unforgettable settings.
Key Takeaways from the Roadshow
Key Element | Insights from the Roadshow |
Number of Cities | 5 major Spanish cities: Bilbao, Barcelona, Madrid, Seville and Valencia |
Duration | Entire month of June 2025 |
Objective | Present new products, announce Midea acquisition, connect with local suppliers |
Main Challenge | Finding venues with specific access and space requirements |
Lola Ribas (logistics & production), Tropart, Teka staff, transport company | |
Supplier Coordination | Managed city by city for AV, catering, hostesses, sound, lights... |
Client Feedback | Extremely positive — praised the seamless organisation and professionalism |
Outcome | Confirmed collaboration for future events post-summer |
Real Emotion, Real Impact
One of the most memorable aspects of this Corporate Roadshow in Spain was the people. From local suppliers to technicians and venue managers — everyone involved expressed how easy and pleasant it was to work with our team.
At the final stop in Valencia, after a month of working side by side, the emotional connection was real. We toasted to a job well done, exchanged farewells full of gratitude, and ended with a promise: to work together again soon.
Why Choose Lola Ribas for Your Corporate Roadshow in Spain
If you’re looking for an experienced partner to plan and execute your corporate roadshow in Spain, here’s why Lola Ribas stands out:
Deep Local Knowledge – We know every corner of Spain and can find venues that meet even the most demanding technical requirements.
Full Production Expertise – From logistics to team coordination, we manage it all so you don’t have to.
Tailored Solutions – Every brand is different. We adapt your message, tone and goals to each city.
Reliable Partnerships – We work with trusted suppliers in AV, catering, transport and staffing.
Emotion-Driven Experiences – We don’t just execute events — we create memorable journeys. We turn your corporate roadshow in Spain into a strategic success.
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